C.J. Kennedy

As the market for PDAs and mobile phones grows, companies roll out their new models and marketing strategies, understanding that success or failure lies with the whims of consumers. Most times, if offered the choice between two devices with different levels of technology, the market will go with the best technology. But there are other examples where consumers continually choose the poorer technology over the more advanced. In the '80s, the competition between Betamax and VHS ended in VHS systems, with inferior technology, controlling the entire market (except for television studios, which still use Betamax for its superior recording quality). Does the battle in the market for PDAs and mobile phones compare to the Betamax and VHS competition? Palm vs Pocket PC Let's take a look at the battle for the PDA market in the U.S. There's a secret to controlling any market -... (more)